I had the privilege of working on a mental health campaign for UNICEF Serbia, with a team of my colleagues
from the agency Ovation Belgrade.
My task was Art direction, Photography direction and Design of all materials for the campaign.
The campaign aimed to raise awareness about mental health issues among young people.
The visuals needed to show that even people who seem happy on the outside
can be suffering from a mental health issue.
The campaign was recognized and awarded in 5 regional advertising and media festivals,
including Effie - Silver, UEPS - Gold, IAB MIXX Award, Disrupt Award...
Client: UNICEF Serbia
Campaign idea and Slogan: Vanja Bahilj
Art Direction, Photo direction, Design, Animation, Campaign guidelines: Sofija Vučković
Creative lead: Marko Marjanović
Agency: Ovation Belgrade
Illustrations: iStock - Denis Novikov
Belgrade, 2022.
